Things you want, things you need, holiday shopping closer to home than you think
Now in its 15th year, Reading’s Shop the Block will kick off the holiday season on Thursday, Nov. 30th. Many Reading businesses will open their doors from 5-9pm that evening in an effort to encourage residents to spend their holiday shopping dollars close to home. The Shop the Block initiative began as an effort to encourage shoppers to forgo malls and online stores and keep their business in downtown Reading.
Shop the Block is intended to promote awareness of Reading as a shopping destination offering stylish, affordable things, including artisan-designed accessories and wearable art, home decor items, gems and semi- precious-stone jewelry, wine and gourmet delicacies, glassware and pottery, and clothing, accessories and gifts for children & four-legged friends– many of them one-of-a-kind. The effort serves to remind shoppers of the importance of a vibrant downtown shopping district.
Shoppers are encouraged to grab a bite to eat at one of Reading’s numerous restaurants, and begin their stroll along Main & Haven Streets. Participating businesses, many of whom are offering exclusive Shop the Block specials, will be designated with a festive red bow on the door. Shoppers will also enjoy holiday entertainment as they explore all that Reading has to offer.
Shop the Block will take place Thursday, Nov. 30th from 5 to 9 p.m. in downtown Reading. For updates, please check the STB Facebook page, Shop the Block Reading Mass. 
