More than 30 local businesses and pop-up vendors will participate in the December 3 event, featuring shopping, dining and pampering from 5 to 9 PM

Reading, MA — Get a head start on your holiday shopping while supporting local businesses!
Join us on Thursday, December 3, from 5–9 PM for Shop the Block 2026! Enjoy an evening of shopping, dining, pampering, and holiday cheer throughout Reading.
Explore participating local shops, restaurants, salons, and businesses, discover unique gifts, enjoy delicious food, and support the small businesses that make our community special.
With so many great local businesses participating, there’s something for everyone!
Mark your calendars, bring your friends, and shop local this holiday season!
Participating Businesses
- Aine’s Boutique
- The Chocolate Truffle
- Everything But the Dog
- Bunratty Tavern
- Marathon Sports
- Goodhearts Children’s Shop
- The Flower Shoppe of Eric’s
- High Street Tattoo
- BM Skincare / Boston Microneedling
- Mary Rose’s Quilts & Treasures
- Virginia’s Cafe
- Venetian Moon
- Tin Bucket
- Our House Design & Build
- PDA Dental Group
- Public Kitchen
- Reading Trophy & Shirt
- Simms Jewelers
- The Salon on Haven
- Nella’s Pizza
- Whitelam Books
- The Bean & Barrel
- Cupcake City
- DiBlasi’s Food & Drink
Presence & Co Pop-Up Shop Featuring:
- Kaylash Studio
- Finding Daisies
- EP3D
- Guitar Lessons with Matt
- The Wax Room
- Shells of New England
- Mixed Metals Permanent Jewelry
- The Merry Lion
- Still Blooms Wall Co
- Premier Realty Group, Inc.
Sponsor: Northern Bank, for helping make this event possible.



